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Shopify development & maintenance for D2C brands

Your store can't wait a week for a developer to reply.

Oxbow is the Shopify team founders treat as their CTO. We ship store changes fast, build stores designed to convert, and code the features you're paying apps for every month.

  • Fast replies and fast fixes, with turnaround times we commit to
  • Store design and development led by conversion data, not templates
  • Custom-coded features that replace paid Shopify apps
Book a Shopify Call

30-minute call. Bring your list of pending changes, and we'll tell you how fast we can ship them.

50+D2C brands partnered with
7+ yrsbuilding and growing online stores
24–48 hrsaverage turnaround on store changes

Sound familiar?

Your store is your biggest salesperson. It shouldn't be stuck in someone's queue.

What founders tell us about their last developer or agency.

Fix this with Oxbow
1

"Seen" at 10 am. Reply on Thursday.

Your developer is juggling a dozen clients, so your request waits its turn, and you spend more time chasing than the change would take.

2

A banner swap takes a week

Simple edits turn into tickets, quotes and follow-ups. The sale goes live late, or the campaign launches to an outdated page.

3

Something breaks right before a launch

A theme update, an app conflict, a checkout bug — and nobody's available when it actually matters.

4

An app for everything, a bill for every app

Size charts, bundles, badges, sticky carts. Each one is another monthly fee and another script slowing your store down.

5

A beautiful store that doesn't convert

It was designed to look premium, not to sell. Nobody looked at where shoppers drop off before deciding what to build.

Our promise: speed

Fast isn't a feature. It's how we run your store.

Every request gets a clear turnaround the moment it lands. These are the times we commit to on our maintenance plans.

Urgent

Site down, checkout or payments broken

Within 24 hrspicked up, any day of the week

We drop everything else. You get updates until it's fixed.

Standard changes

Banners, copy, sections, collections, small fixes

24–48 hrsto go live on your store

The everyday edits that should never take a week.

New features

New sections, integrations, custom functionality

48 hrsto scope, with a fixed delivery date

You know the cost and the date before we start.

A dedicated team

Your store has named developers who know your theme, not a ticket queue shared with every other client.

One shared channel

Send requests on WhatsApp or Slack, the way you already work. No forms, no portals.

Status you can see

Every request is tracked from received to live, so you never have to ask "any update?"

Tested before "done"

Checked on mobile and desktop, through to checkout, before we tell you it's live.

What we do

Two ways we work on your store.

Maintenance

Your on-call Shopify team, on a monthly plan

For brands with a live store that needs constant changes, fixes and improvements, done fast.

  • Theme edits, banners, collections and content updates
  • Bug fixes, app conflicts and theme updates handled
  • Store speed and Core Web Vitals improvements
  • Tracking set up properly: GA4, GTM, Meta Pixel and Conversions API
  • Sale-day readiness and launch support
  • A monthly health check and backlog review

Best for: brands with a steady stream of store requests.

Talk maintenance
Development

Stores designed and built to convert

For brands launching, rebuilding or redesigning, where every page needs to earn its place.

  • CRO audit of your current store, analytics and funnel
  • Conversion-focused UX and UI design, mobile first
  • Custom Shopify theme development or a full rebuild
  • Product page, cart and checkout optimisation
  • Custom features coded in, instead of paid apps
  • Migrations to Shopify and Shopify Plus

Best for: new stores, rebuilds and redesigns.

Talk development

How we build stores

We design with your data, not a template.

A store has one job: turn visitors into orders. So we start with where shoppers drop off, then design and build around fixing it.

  1. 1AuditAnalytics, heatmaps and the funnel: where shoppers leave, and why.
  2. 2HypothesiseThe few changes most likely to lift conversion rate and AOV.
  3. 3DesignMobile first, built around the buy box, in Figma for your approval.
  4. 4BuildClean, fast custom code that's easy to maintain.
  5. 5Measure and iterateTrack the impact after launch, and keep improving what works.
  • 1
    Image gallery that sellsModel, detail and in-use shots, with video where it helps.
  • 2
    Social proof up topRatings and reviews visible before the scroll.
  • 3
    Delivery and COD clarityThe questions buyers ask, answered next to the button.
  • 4
    Bundles and offersCoded in to lift AOV, with no bundle-app fees.
  • 5
    Trust signalsReturns, payments and policies, made easy to find.
  • 6
    Sticky add to cartThe buy button stays in reach on mobile.
  • Illustrative product page.

Custom code, not more apps

Stop renting features. We code them into your store.

Many paid Shopify apps do something a few lines of well-written code can do. We build these into your theme: no monthly fee, no extra scripts slowing the store down.

✓Bundle and volume offers
✓Size chart pop-ups
✓Sticky add to cart
✓Free-shipping progress bar
✓Pre-order and back-in-stock buttons
✓Product badges and labels
✓Cart upsells and cross-sells
✓Countdown timers
✓Custom product options
✓WhatsApp chat button

No monthly fees

Pay once to build it. It's yours for good.

A faster store

Fewer third-party scripts loading on every page.

Matches your brand

Designed into your theme, not bolted on.

You own the code

No lock-in. It stays with your store.

Some apps are worth keeping, like reviews, subscriptions or loyalty. We'll tell you honestly which ones to keep and which to replace.

Your CTO and website partner

You build the product. We handle everything behind the store.

Most founders don't need a full-time CTO. They need a team that owns the tech, makes the right calls, and keeps the store running and improving, without being chased.

"Think of us as the tech team you'd hire, without the hiring."

Store and theme

Every change, fix and improvement, end to end.

Apps and integrations

What to install, what to remove, and how it all connects.

Speed and uptime

A fast store that stays up, especially on sale days.

Tracking and analytics

GA4, GTM, Pixel and CAPI set up so your ad data is right.

Tech decisions

Honest advice on tools, vendors and what's worth building.

Launches and campaigns

Pages ready on time for every drop, sale and collab.

What's left for you

Product, brand and customers. The parts only a founder can do.

Getting started

From first call to first fix, fast.

  1. 01
    Day 1–2

    Onboard

    Store access, a quick audit of your theme, apps and speed, and your backlog of pending changes.

  2. 02
    Day 2–3

    Prioritise

    We rank the backlog by what moves revenue first, and agree turnaround times with you.

  3. 03
    Every day

    Ship

    Changes go live fast, tested on mobile and desktop, with status you can see.

  4. 04
    Every month

    Review

    What shipped, store speed, conversion trends and what we recommend next.

FAQ

Questions founders ask us

Something else on your mind? Ask it on the call.

Your next store change shouldn't take a week.

Bring your list of pending changes to a 30-minute call. We'll tell you how fast we can ship them, and which apps we can replace with code.

Book a Shopify Call
Book a Shopify Call